Crime for Change

Skærmbillede 2013-03-03 kl. 10.45.18Gucci har netop lanceret en ny kampagne, som kæmper for kvinders rettigheder over alt i verden. De har fundet kendte repræsentanter som Beyoncé, Selma Hayek og Frida Giannini, og pointen er at sprede ordet og stå sammen om, at kvinder verden over alt har mulighed for uddannelse, godt helbred og retfærdighed. Det handler om at rette opmærksomhed mod de steder, hvor der er brug for hjælp og stå sammen om at løse problemet.

Jeg synes, det er et super initiativ, men det virker også lidt søgt og ukonkret. Det lader til, at de kendte ansigter er det, der vækker folks nysgerrighed mest. Men som sagt – idéen er god, og det er da skønt, at der findes et så integreret brand som Gucci, der gør en indsats for, at kvinder bliver behandlet ordentligt alle vegne.

Deres manifest er som lyder:

CHIME FOR CHANGE Manifesto

Throughout history, women have done things differently.
When we need to get something done, we do it together.
With each new generation our story has spread wider.
The voices telling it braver, more powerful.

But the story is far from over. These are extraordinary times.
Thanks to technology, women across the world have the ability to connect in ways unimaginable to those who went before us.
We believe that connection empowers us.

We are proud to be joining a growing movement of many.
The young and the old, women and men, from all cultures and all walks of life who want to see change.
Not one, but billions of voices calling for the empowerment of girls and women. Empowerment through education, through health, through justice.

This is about hearing a call – to join us wherever you are. About raising an alarm – drawing attention where there is work to be done.
Our issues are the world’s issues.

This is the sound of courage.
This is the sound of progress.
This is the sound of change.

Det er meget amerikansk, men jeg støtter initiativet og idéen. Og så må man se lidt forbi den overdrevne patos.

God søndag derude.

Gucci is launching a new campaign to support and help women all over the world. I think it’s a great idea, but I admit – I have my reservations about it.

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